In a transparent world your reputation can be the difference between success and failure. Our reputation is made by what we do for our clients.

You cant build a reputation on what youre going to do. As Henry Ford suggests, reputation comes from the reality of what you have done and how that is perceived.

Our reputation rests solely on the reputations we have built for our clients. These case histories show their diversity HSBC and G4S, comparethemarket.com and NHS Choice, easyJet and Southern Railways. They showcase a wide ingenuity of ideas too a yodelling Yahoo for rousing cricket crowds, a blogging mum for O2, a conclave of chief execs and students for BITC. And they show the case, time after time, for partnership with clients. Together they form a broad mosaic of contemporary economic life,

Differentiating Client comparethemarket.com comparethemarket.com had a problem. Consumers couldnt differentiate between price comparison websites. It also had half the spend of its main competitors. But it did have VCCPs Aleksandr campaign. The velvetjacketed meerkat urged viewers not to confuse his comparethemeerkat site with others. After nine weeks quotes were up 90, awareness was up 39. Costs per acquisition were down 73. Aleksandr has 400,000 friends on Facebook. Independent reports rate h

Sobering Client COI VCCP make binge drinkers stop and think. Their 2008 commercials, showing drinkers trashing their clothes and bodies before going out, helped change minds. So did their 2009 viral a comedian invites sober daytime shoppers to smash a window, scream abuse, fight, urinate then does it himself. It got people talking, watching 250,000 saw it in four weeks and thinking 67 of the target market said it made them think more carefully about drinking.

Renewing Client Aviva Norwich Union was changing its name to Aviva, despite the crunch, despite financial advisers scepticism. Teamspirit won them round. A 12 week, four phase campaign online and off, from dominating trade publications down to SMS tackled the change head on. Then moved to wider financial issues. Feedback was encouraged on a bespoke website. Perceptions shifted slowly, then dramatically, from distrust to enthusiasm for Aviva as a brand that listened. Even though it was brand new.

Charming Client Southern Railway Southern Railway wanted more passengers. VCCPs solution was a world away from the priceandpictures norm Loco Toledo, a Mexican wrestler from a pueblo with no locos, cant believe the abundance of trains over here, and makes it his mission to get people on board. From print to TV to Facebook, the campaign has charmed, disarmed, and above all, persuaded customers Loco, so far, has helped Southern deliver six consecutive weeks of recordbreaking sales.

Inspiring Client BPEX High feed costs were hurting pig farmers. Their champion, BPEX, wanted higher pork prices in shops. Good Relations got crackling. The theme was impeccable Pigs are worth it because British pigs are treated better. The campaigns were inspired a Stand by your ham single and video yuletide hog roasts proclaiming A pig is for Christmas, not just for breakfast a supportive documentary by Jamie Oliver himself. Coverage rose public support rose pork prices rose.

Involving Client Mubadala How do you activate a Formula 1 sponsorship in Abu Dhabi Ask Fast Track Middle East. They managed an awardwinning campaign for Mubadala the investmentarm of the Abu Dhabi Government and their sponsorship of F1s Scuderia Ferrari. They distributed 20,000 Mubadala Ferrari caps in Abu Dhabi, put Mubadala staff ontrack as F1 marshals at the inaugural Abu Dhabi Grand Prix, and hosted over 300 international and domestic business partners to three Grand Prix hospitality weeken

Integrating Client npower Utility companies come in for vigorous criticism. So npower were keen to show they at least were helping customers use electricity efficiently. The Wallace and Grommit campaign already gave npower a warm aura and VCCP Blue added helpful tips and sensitivity with a new character, Penny. In case anyone missed the message, it was put across by Resonate too, through PR. And SFW with direct response. VCCP digitally. And VCCP Blue again, through some strategic thinking.

Coaxing Client Egmont Publishing Enticing a literary legend from retirement requires tact. So Resonate launched the first WinniethePooh sequel in 80 years with a nine month, hunnylike drip of PR interviews with author David Benedictus endorsement by the Pooh Trustees Chairman new illustrations true to E.H. Shephards originals. When the publication arrived, Winnie was all over the place in media coverage with a PR value of 2 million. Resonates good noise, bears of very much brain.

Strengthening Client National Osteoporosis Society The right diet and exercise keep young bones healthy. So Good Relations and the society team went for diet recipes by chef Lesley Walters, fun food tips on Bones4Life.org, calciumrich plans for primary schools and dancing. Cue Strictly judge Craig Revel Horwood, dance schemes for schools, a national dance competition and Craig and HRH Camilla chachachaing on the Bone Factor Tour of primary schools. See GMTV, Sky News, BBC News 24....

Connecting Client 02 The O2 Joggler is clever a screengadget that automatically texts your family with diary reminders. VCCP had a clever idea Mume, a real Mum blogging about family life and O2 products. In eight weeks, Mume connected with 89 of the UKs top parental blogs and initiated 5,000 communication streams. Joggler chat soon permeated Mumsnet. VCCP had a product test campaign on the site within a week. Then picked up the kids, then made supper.......

Informing Client NHS Patient Choice People werent fully using the NHS, particularly ethnic minorities and poorer men. That cost lives. Bell Pottinger told them about Patient Choice, their right to access and choice in the NHS. It took 360 Roadshows, 24 PCT campaigns, targeted message kits, a national launch with Trisha Goddard, initiatives spread and adapted through the NHS. 18 million people were reached, 113,500 interviewed including 30,000 from target groups. Perhaps 25 million was saved. Li

Committing Client Abbott Laboratories Citizenship can appear woolly, disconnected from the core business. But look at Corporate Citizenships work with Abbott Laboratories. They built a simple strategy around four strategic priorities Innovating for the future enhancing access to health care protecting patients and consumers safeguarding the environment. Regularly targets are set on CO2 emissions, water use and much more. Citizenship goals are embedded into each business operating plans. The str

Enduring Client HSBC HSBC were the Principal Partner of the 2009 British Irish Lions tour to South Africa. Fast Tracks game plan was farsighted HSBC employee involvement formidable ambassadors Edwards, Hastings, Robinson and ODriscoll firstclass client hospitality and to elongate the sponsorship. It truly reached rugbys roots. The worlds biggest schools rugby programme involved 60,000 children and five nations. Much needed kit was delivered to underprivileged youngsters. A goodwill legacy was c

Yodelling Client Yahoo Essentiallys thinking gave Yahoo, ICC T20 World Cup sponsors, an idyllic cricketing summer. Every new bowling spell was fanfared with the Yaahooo yodel on stadium speakers. Crowds joined in. TVs blasted it around the world. For the Ashes, Essentially drew fans in all summer with Paul Collingwoods blog on the Yahoo Euro sport website. The yodel for the quick thrill of T20. The addictive blog for the long drama of Tests. One client, one sport, dual thinking.

Pledging Client Business In The Community The Big Conversation Old Smithfield, 15th September 2009. The organisers Opinion Leader. With Lord Mandelson and media attendant, 100 Chief Executives, headed by Sir Stuart Rose, met 100 young people. The subject work experience. Ideas flew debates raged the chiefs pledged to make work experience a better experience, the youths to be ambassadors for the cause. More Conversations are planned, across the country. VCCPs workinspiration.com gives inspiring

Enabling Client The Department Of Health Opinion Leader, Caucus and Naked Eye had a demanding research task understanding how adults with Autistic Spectrum Conditions could lead fuller lives. The effects of ASC on each individual are unique. So was the research participantled, with wide choices of participation, like quiet rooms for those sensitive to light and noise, workshops, an online community so people could communicate on their terms. The Department gained research to develop a strategy

Fasttracking Client Global Investment Partners GIP appointed Bell Pottinger before announcing their acquisition of Gatwick. Two days before. No problem. Stage one briefings for senior commentators across global media. Stage two Sunday Times and Times exclusives on Gatwicks new board and the finalised deal. Stage three briefings for opinion formers now hungry for GIP news. Bell Pottinger had taken GIPs profile from nowhere to everywhere, and their image from minor players to solid, major inves

Finetuning Client Sir Stelios HajiIoannou Despite the crunch, the markets still expected high growth from lowcost airlines. Worse, easyJets management were projecting it 15. Sir Stelios thought this was unsustainable and called Bell Pottinger. Over three months of press interviews and thoughtful briefings, Stelios detailed even easyJets need for caution in turbulent times. At the AGM a few months later, the company announced it would halve its growth plan, taking a prudent approach in uncertain

Defining Client G4S When G4S wanted to develop its Point of View in order to be recognised as the global leader in security solutions, it came to Bell Pottinger. Operating in sectors facing increasing risk where security and safety risks are considered a strategic threat, the process helped to establish a narrative and point of view for the organisation and the market sectors in which it operates. The comprehensive programme including planning, coaching and message development kept G4S corporate

Balancing Client Airbus Airbus aircraft are highly efficient. Corporately, Airbus help the UN publicise biodiversity loss. But with Copenhagen looming, aviation emission stories choked the press. Good Relations did some rebalancing, with a survey of 3,000 British schoolchildren, highlighting their poor understanding of nature. A stimulating Airbus lecture for opinion formers followed. And an Airbussponsored National Geographic exhibition at Snowdonias National Park. Airbus were so impressed they

Chime Group Award Wins 2009 Agency BMT BMT AwArds ISP awards MCCA awards cAtegory won Public Services Gold award Best Communication Campaign Featuring Paid for Media award Best RegionalLocal Communication Campaign award Personal Responsibility Gold award Gold award for Event Marketing Winner of the Merit Award for Best Even Experiential Campaign Gold Award for Most Effective Campaign Reaccreditation Big Tick award Certificate Gold client School Food Trust NHS BMT MCCA awards NHS BMT ISP awa

Agency Pure Media Pure Media Resonate Resonate Resonate SFW SFW SFW AwArds Fresh Media awards Fresh Media awards PRCA Media Guardian MEGA Innovation awards PR Lions award Marketing Society Awards for Excellence DMA awards Data Strategy awards cAtegory won Freshest Public Sector Project Silver Freshest Public Sector Project Bronze Gold Consultancy Management Standard client NHS NHS Innovation in PR award New Football Pools Gold CRM award A. Eicoff Broadcast Innovation award Best Use of Data f

Chime Group Award Wins cont. Agency Teamspirit AwArds FSF Marketing Effectiveness awards FSF Marketing Effectiveness awards FSF Marketing Effectiveness awards FSF Marketing Effectiveness awards Marketing Society awards Marketing Campaign Campaign Campaign Campaign Films Lions International Advertising Festival New Media Age awards New Media Age awards Marketing Society awards Marketing Society Awards British Television Advertising awards British Television Advertising awards British Television A

what is our reputation Weve always said that your reputation is governed by what you say, what you do and what other people say about you. Our reputation is determined by the company we keep, our clients, and the success of the work we do for them. We hope the examples in this presentation show you what we can do. If you would like to discuss how we could help you, please call or email Chris Satterthwaite Tel 44 020 7861 8589 csatterthwaitechime.plc.uk Sue Farr Tel 44 020 7861 8616 sfarrchime.pl

For more informaton about chime and its group companies, please visit httpwww.chime.plc.uk

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