Square, Brussels, Belgium 35 March 2010 ebook w w w. c a b l e co n g re s s. co m Cable Congress is organised by In association with Official Publication

CONTENTS Universal WDM Passive Optical Networks ADVA Optical Networking Information Communications Technology Service Offerings. A Cable Growth Engine Amdocs Broadband Cable and Satellite Division Overwhelmed by choice APRICO Solutions CI Plus Test Strategy Digital Keystone How to Achieve Sustainable Device Security in the STB Ecosystem Irdeto Enabling rapid delivery of nextgeneration converged services Juniper Turning Digital Switchover to a positive advantage Latens Reliable performance and Qo

BEYOND SPEED Universal WDM Passive Optical Networks Widespread availability of broadband connectivity to end users and small business premises is driving the development of nextgeneration service offerings consuming more and more bandwidth. In addition to the large downstream bandwidth required by highresolution video services, cable operators and telcos are now seeing significant growth in upstream bandwidth requirements as peertopeer applications start to propagate. In order to continue to me

BEYOND SPEED Wirespeed Gigabit Ethernet aggregation onto 4Gbits and 10Gbits wavelengths for lowest transmission latency and highest quality of service Integrated 10GbE Layer 2 aggregation for optimal network resource utilization and seamless integration into switch and router networks Physical separation of customer traffic across wavelengths to enhance security while allowing independent service upgrades Flexible Remote Node FRN supporting all fiber topologies for highly efficient fiber us

BEYOND SPEED Information Communications Technology Service Offerings A Cable Growth Engine Historically Cable MSOs have shown strength in packaging third party content, and originating content of their own, for delivery to a widely distributed customer base. More recently they have demonstrated their ability to adopt new technology and grab significant market share in the areas of broadband Internet access and the provision of consumer voice services. Now with the ubiquitous nature of IP commun

BEYOND SPEED Size and Purchasing Stage Medium sized company nearing the end of a contract period where services are taken from one or more service providers Challenges Requirement Company with one or more locations that manages its IT internally and runs its own PBX. It requires Internet access with a public facing Internet address A voice trunk that supports 20 concurrent voice calls 8 DDIs Multiline hunt group 2 Free phone numbers Mobile phones for 15 employees Company with one or mor

BEYOND SPEED Overwhelmed by choice Switch on your television today and even if you only have access to digital terrestrial television, youre likely to be presented with 50 or more channel choices. If your budget stretches to cable or satellite, that number might grow to 500. Access the video on demand service and there could be 500 movies waiting for your attention. Of course, now you can also find literally millions of hours of video content online from catchup services like the BBCs iPlayer,

BEYOND SPEED ning TV experience of the future for TV The winning TV experience for the past decades has been linear programming and zapping. With an ever increasing number of traditional channels this route seems unlikely. The winning Internet experience has been Google word search. Is this the future on TV The winning videoondemand experience is YouTube like with endless menus, searching and browsing. It will most certainly be a part of the future TV experience. But the winner Or is it going t

BEYOND SPEED CI Plus Test Strategy Abstract As CI Plus gains acceptance among network operators, OEMs, and content owners, we are seeing an increasing rate of CI Plus system deployments throughout Europe. CI Plus allows premium HD content to be securely distributed, ensuring that only authorized receivers can handle the content. Because of the potential liabilities involved, it is critical that CI Plus devices adhere to all robustness and compliance rules, as mandated by the CI Plus LLP. The sa

BEYOND SPEED b Extensive interactivity support using MHEG, with support for streaming applications and CAM modulebased applications. For the most part, the overall certification process for CI Plus devices host and CAM closely resembles that of OpenCable. One key difference between the OpenCable and CI Plus certification processes is that products are submitted with test credentials, and only given production credentials after certification. Another differentiation is that the OpenCable ATP has

BEYOND SPEED How to Achieve Sustainable Device Security in the STB Ecosystem Consumer demand for mediarich home entertainment services is driving innovation and new revenue opportunities in the settop box STB industry. Nextgeneration STBs will integrate video content from multiple signal sources such as broadcast television, premium videoondemand and Internetbased services, provide valueadded capabilities like timeshifting, and allow content to be distributed to a variety of viewing devices inc

BEYOND SPEED DRM Requirements If the service provider supports DRMprotected content as part of IPTV or premium OTT video, the STB will need to integrate DRM functionality. This is typically accomplished through licensing a common DRM such as WMDRMPD7, OMA DRM 2.08, Microsoft PlayReady9, or Marlin10 and integrating the DRM client into the STB and media framework. Along with the effort in integrating the DRM into the STB player architecture, the OEM must also ensure that the DRM implementation me

BEYOND SPEED Link Protection System If the STB supports content streaming over the home network via link protection, it will integrate a DRM system such as DTCPIP or WMDRMND and must therefore meet the associated compliance and robustness rules. Conclusion New delivery and consumption models are driving the convergence of traditional video and Internetbased content onto a multitude of viewing platforms within the digital home. The technical and contractual requirements surrounding the protecti

BEYOND SPEED Enabling rapid delivery of nextgeneration converged services Cable operators today demand more from their networks and look to leverage the rapid delivery of revenuegenerating new services more economically. They are constantly looking for new opportunities in different markets and trying to maximise the value of their network infrastructure investments through new and innovative service offerings at a time when new subscriber rates are flattening. It is a big challenge for cable o

BEYOND SPEED Turning Digital Switchover to a positive advantage During 2010, cable operators are faced with a number of choices to make to response to new competitive threats from alternative service providers. The emerging IPTV networks are becoming competent and are now taking consumers from cable operators. Rapidly emerging overthetop TV services are also taking viewers away from cable operators services. A key to success is the cable operator avoiding the possibility of becoming a lowvalue

BEYOND SPEED tors contribute to this risk with DOCSIS 3, where cable operators are providing a very high bandwidth pipe, and combined with changes in consumer behaviour in relation to Over the Top TV e.g. BBC iPlayer. It is also crucial from an economic point of view that cable operators deliver a seamless platform that delivers what their customers want in terms of functionality, not just today but in the future, so that they can evolve with their customers because innovation is the key to suc

BEYOND SPEED Reliable performance and QoS in the Home Abstract Prioritybased Quality of Service QoS schemes for home IP networks are shown to be the most practical choice from a deployment and management point of view. Prioritybased schemes can support a wide variety of simultaneous services without the management overhead required for parameterbased QoS schemes. The application of prioritybased QoS media access and packet forwarding schemes is analyzed in the context of multimedia services dis

BEYOND SPEED to transmit their data on the media. The amount of bandwidth consumed by the highest priority traffic typically cannot be strictly controlled with the prioritized scheme. Parameterized QoS relies on the assumption that the underlying PHYMAC technology is able to deliver very constant bandwidth and minimal jitter. This assumption is acceptable for pointtopoint networking technologies such as Ethernet but is inappropriate for home networking technologies such as wireless and PLC, whe

BEYOND SPEED The NC fully controls media access so that there are no collisions on the MoCA network. The NC assigns transmission slots for the devices based upon the priority of the packets to be transmitted. The NC also schedules periodic link evaluation operations to ensure the modulation parameters remained optimized even as link conditions change over time. This combination of techniques allows a packet error rate PER of less than 1E6 yielding a very reliable transmission technology. MoCA s

BEYOND SPEED A Guide for IP Video over Cable Interest is accelerating in supporting IP Video over DOCSIS 3.0 on a cable infrastructure. As operators start to put plans together to deploy this technology, there are numerous issues that must be addressed. This paper will address details such as scaling and transition plans, and architectural issues around the use of DOCSIS 3.0 bonded channels, Variable Bit Rate VBR video streams, CMTS Bypass, convergence of High Speed Data HSD IP Video service d

BEYOND SPEED The VBR gain is most significant for large service groups but relatively small for service groups less than 160 active tuners. Hence, VBR gains may not be needed until IP Video penetration is significant. Looking at HD rates along with static multicast, an operator may obtain most of the VBR gains by implementing VBR on the limited number of static multicast DOCSIS channels while keeping its vast majority of switched multicast DOCSIS channels with the much simpler CBR or capped VBR

BEYOND SPEED Bypass focus should be on IP multicast delivery with VOD as an optional feature at a later date. It is conceptually simple to extend existing SDV protocols to support IP Video multicast delivery directly thru an Edge QAM. This approach can leverage existing work in session managers and edge resource managers. Care should be taken to not require proprietary software in devices like cable modems as this can create integration and qualification issues. The IP Video migration strategy

BEYOND SPEED Creating a Profitable Customer Experience The business of Cable Operators is evolving from the standard analogue TV package to a more diverse offering on the basis of digital TV, Broadband Internet, Voice, and Mobile. The competition with the incumbents is becoming fierce in the domains of Triple Play and in future Quad Play. Price competition can be avoided by segmentation and differentiation, offering new services, and a focus on the customer. Against this background, this paper

BEYOND SPEED A sharper focus on the value of customers CLTV values vary significantly between the endusers of individual CSPs. Nokia Siemens Networks estimates that 20 to 30 of a typical CSPs endusers generate 70 to 80 of the CLTV for the CSP. There are also cases where 10 of endusers generate 90 of the profits. Even more surprisingly, 50 of their active endusers create negative CLTV for many CSPs and will never be profitable looking at the service usage history of the target group, including

BEYOND SPEED Opportunities from the new business ecosystem Enduser insights are an asset that different types of CSP can monetize. MVNOs are by nature more focused and leverage detailed customer data to target offerings and build their brand around understanding their customers. For more traditional CSPs, mobile advertising, for example, offers a great new way to add value in the changing ecosystem. Enduser insights combined with the control that CSPs have over their network infrastructure can

BEYOND SPEED Mobility a new source for growth Cable operators have been extremely successful offering digital TV, high speed broadband Internet, and voice services. It is now time to look for new growth areas, as well as for ways to retain customers. Mobility services are the missing component in the offering of most cable operators and offer the possibility of compelling quad play propositions. We compare different scenarios for mobility, ranging from reseller agreements, via full MVNO comple

BEYOND SPEED force. Consequently, some cable operators are already withdrawing from reseller agreements and selling their mobile customer base for example UPC in the Netherlands. Apart from the light MVNO, there is also the fullMVNO variant. FullMVNO means that cable operators deploy their own mobile core network just using the MNOs radio access network. This option offers more control of enduser services and a higher degree of commercial Figure 2 The competitive advantage freedom than the res

BEYOND SPEED How to deploy own Radio Access the LTE opportunity The advent of LTE is a revolution because it brings true mobile broadband with typical user data rates of tens of Mbs and a superior customer experience in terms of Quality of Service. Apart from classical voice and messaging, this allows for mobile devices to become the user interface for all kinds of services unicast TV, video calling, broadband Internet, anything that is now available over fixed line connectivity. With first co

BEYOND SPEED The New Wave of Outsourcing Why its transforming the communications industry, and how it works for cable companies Outsourcing 1.0 was focused on cost savings, often with disappointing results. Telcos lifted and shifted inhouse functions to providers whose proposition was to deliver the same tasks and workstreams at a lower cost. What followed was a wave of insourcing, as telcos observed that these cost savings sometimes came with undesirable tradeoffs around quality and innovation

BEYOND SPEED this will mean a strong focus on core video delivery capabilities, while others will see key opportunities in other telecom domains such as mobility or business services. Many will see the greatest return to strengthening customer relationships and differentiating on services. Outsourcing 2.0 means communications providers seek to partner with specialists who can handle noncore domains with a high level of dedicated expertise, and without capital commitments. Providers have respond

BEYOND SPEED Leveraging Network Intelligence for Competitive Advantage In order to gain traction in todays competitive market environment, cable MSOs are pushed to provide more services than ever before well beyond VoIP phone and broadband data services to highdefinition video and enhanced multimedia content. Furthermore, the cable industry has evolved from the traditional oneway broadcast communication of the past to a provider of digital interactive services and content with the goal of pr

BEYOND SPEED resources, including truck rolls, additional technicians, etc. By implementing a network intelligence solution, MSOs have the opportunity to monitor the network, pinpoint a problem and resolve it before a truck roll is set to occur. Historically, it has been extremely costprohibitive to develop new services and applications because of siloed network management. MSOs had to guess what applications should look like and which ones might be successful. If an MSO guessed wrong, tremendo

BEYOND SPEED Mobile Workforce Management Gets SaaSy The Rise of OnDemand Applications for MissionCritical Tasks Introduction Since Salesforce.com introduced the concept of Software as a Service SaaS to customer relationship management in 1999, SaaS architecture has grown to become a driver of business innovation. Over the years, industry perception about ondemand solutions has changed from risky and inferior to viable and costeffective. Today, SaaS solutions run many missioncritical tasks for e

BEYOND SPEED Consider this basic cost comparison example over 10 years Installed, manual system 30,000 Ondemand, SaaS system 36,000 Now consider the model true cost comparison Installed, manual system 54,500 Ondemand, SaaS system Total 48,000 Theres a problem with these models they ignore the hidden costs of ownership and benefits of leasing. Compare Sam buying a new hybrid car vs. Sally leasing one. A decade down the road, Sam is driving a car that was the most fuel efficient 10 years ago n

BEYOND SPEED seen sooner and have a better overall customer service experience. Because updates are immediate, cable providers can also use SaaS systems to create consumer Web sites for tracking technicians. This can improve customertechniciandispatch communication and drastically reduce customer frustrations. About TOA TOA Technologies is the leader in SoftwareasaService SaaS solutions for customerfocused mobile workforce management. TOAs solution is a complete system for better managing the

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