Featuring Interviews with... RON CHAPMAN STEVE CHURCH MIKE HUGHES PRODUCT SERVICES PAGE 17 PAGE 11 PAGE 14 SHOWCASE Apps For That Repositioning Radio PAGE 18 FULLY EQUIPPED HighTech Performance Spaces are Fueling Content APRIL 2010 Radios Journal of Record
APRIL 2010 Radio Journal
Finding ZEN IN AN ObamaGenachowski By Scott Fybush W elcome to this special NAB convention edition of the RadioJournal. Finding ZEN in the radio business these days is like finding a needle in a haystack. From HD to online streaming, the future of radio is here. What path is your station taking In these pages, Radios Journal of Record explores the FCCs current stance, online trends, format statistics and offers a glimpse inside products featured at this years show. We hope you enjoy the issue
only to be allowed in limited form in large markets in the last decade. As the newspaper industry has continued to struggle for survival, publishers may renew their push to allow closer ties between print and broadcast outlets in smaller markets, where local news coverage has suffered the most. At least in theory, 2010 is supposed to bring a fullfledged biennial review of the FCCs broadcast ownership rules, a process that may fall under the umbrella of the Future of Media Initiative. Localism In
receiving interference complaints that will have to be addressed. Allocations issues linger The FCC continues to tweak its allocation rules, most recently by adding a new preference for Native American tribal entities seeking to add new FM allotments or AM signals. While that new preference is narrow in scope, limited to signals whose coverage will fall at least 50 on tribal lands, King says theres talk of providing some kind of preference for tribes that are not landed in any way, a policy chan
APRIL 2010 Radio Journal
R W Looking to increase listening, drive revenue and make radio hip again Theres an app for that... adio epositioning Those, and other often staggering numbers for station app downloads reflect the growing adoption rate of smartphones and how they are being used by Americans to consume streaming content. In December 2009, 17 of U.S. mobile phone subscribers owned a smartphone, up nearly six percentage points from December 2008, according to comScore. BlackBerry manufacturer Research In Motio
STUDIO AUTOMATION TRANSMISSION IMEDIATOUCH Booth C1054 iMediaTouch V4 contains an exciting new set of features based on collaboration with our customers and technology partners. Some of these additions include a new onair graphical user interface, ability to change the colors of the hot keys, color coded display in Full Log, dynamic onthefly adjustable segue editor, enhanced library search and much more. Contact our sales departments at 888.665.0501 or salesimediatouch.com for more informatio
TRANSMISSION DIGITAL MEDIA Fewer than onehalf of marketers created either a mobile or social app in 2009. strategy before joining Entercom, says mobile applications are an essential strategic marketing play, not just for keeping existing listeners but also to win over new converts. Its crucial for having them perceive you as relevant. Interactive multimedia platform With access to live and on demand audio, breaking news, stories, video and scores, WEEI Live appears to have taken sports radio
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O ptimism was Hall Of Fame inductee Ron Chapmans secret weapon in storied, 45year onair career in Dallas. By Paul Heine Despite a career thats spanned six decades, Ron Chapman may be best known as the Dallas morning man that got thousands of listeners to send him 20 in the mail for no reason at all. The genesis of the early 80s stunt was a comment made by a journalist about a corridor lined with canvas carts overflowing with listenermailed entries for a station contest. Were very closely knit w
APRIL 2010 Radio Journal
APRIL 2010 Radios Journal of Record
F or the first time, the Radio Mercury Awards will be part of Advertising Week this September, just days before the Radio Show produced by RAB and NAB. The move was designed to raise the profile of the 19 yearold event. The Radio Mercury Awards move to Advertising Week builds on the momentum from last years competition where we sought to elevate radio advertising creative and partner with the creative community to do so, Radio Advertising Bureau presidentCEO Jeff Haley explains. Since its launc
to get to the button on your radio to change channels, then maybe a little gag at the end. Its time for a rebirth and I would love to uncover and find some sprouts that will come up and show us all some new ways of doing things. Mike Hughes outdoor. Thats what we had to deal with. Now, as agencies and clients have leaned on us and cut our margins, in addition to those things, we have to do the new phone app, social media campaign and all those other things. When you listen to the soundtrack of
STREAMING CONTENT MONETIZATION Quest continued... SURFER NETwORK ago, you ruffled some feathers with the decision to award no prize to a stationproduced commercial... The stationproduced work is so easy and inexpensive for stations to produce their own work that there isnt as much care taken. The production of individual spots or campaigns doesnt get the TLC that they might get from an ad agency. Its going to cost more, but it also means we have to deliver more so theres more pressure. So th
FROM TALK HOST TO AUDIO GURU NAB HONORS the early Telos with him when he moved along to New Yorks new Z100. NBC heard about it because Id made an early sale to Frank, Church says, and the Telos was soon the phone system of choice for NBCs Talkradio network, complete with a custom controller for star talker Bruce Williams, whose fingers were too big for the buttons on the original Telos. I was very fortunate, Church says. How many people get the idea for a project and it all comes together Churc
Equipped By Paul Heine Fully Jerome L. Greene Performance Space An 1,826 squarefoot streetlevel studio. WNYC uses four robotic cameras and a theatrical lighting system. HIGHTECH PERFORMANCE SPACES ARE A s music becomes increasingly commoditized, broadcasters are developing exclusive, original content that can help set them apart from an everwidening array of music sources. Fully equipped performance spaces are becoming new content creation centers. Since opening in May 2009, more than 20 A
CENTERRIGHT Clear Channels PC Richard Son Theater featuring the band Tinted Windows with Taylor Hanson. FUELING EXCLUSIVE RADIO CONTENT Having the artist in the building allows us to maximize their time and to generate multiplatform content that was more challenging and timeconsuming in the past, Clear Channel Radio Digital senior VP of programming marketing Paul Miraldi says. Clear Channel is trying to make the 220seat PC Richard Son Theater a regular stop for major artists when they are i
CONTENT MONETIZATION TenYear Format Track ANDO MEDIA By Appointment Ando Media is the leading provider of realtime audience measurement and ads management solutions for the internet audio market. Through these core competencies, broadcasters and publishers are able to monitor their audience, schedule, traffic and report on campaigns in realtime. Advertisers and agencies can use Ando tools to make informed planning and buying decisions, track campaign performance and measure ROI across a network
AMs vs. FMs Format Trends Country leads FM but the spoken word rules the AM dial. Country remains FMs biggest format, accounting for nearly onequarter of stations on the band. Variations of the Adult Contemporary format make up 18 of FM commercial stations with more than 1,100 stations. Talk and Sports have grown, but still account for just 4. Its a different story on the AM dial where 41 of stations carry a spokenword format. Spanishlanguage formats continue to grow, making up 10 of AM format
TRAFFICBILLING MARKETRON Marketron proudly announces Revenue Builder, a new enterprise application that significantly improves radios ability to sell and manage comprehensive crossmedia advertising campaigns. Revenue Builder drives topline growth by enabling radio organizations to manage all aspects of nonairtime advertising through a single, unified solution fully integrated with the Marketron Traffic business system. Marketron Revenue Builder delivers comprehensive functionality specifically f
APRIL 2010 Radios Journal of Record
APRIL 2010 Radio Journal
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