No. 365, July 2010 Print Post Approved PP24161300061 Australias leading ophthalmic newspaper since 1975 LONDON See better. Published Monthly by Modern Optics Pty Ltd ACN 001330785, ABN 36123196169 68 Blues Point Road, McMahons Point, NSW 2060 Telephone 02 9955 6924 Fax 02 9954 4045 E insightnewsbigpond.com W www.insightnews.com.au Editor Neil Forbes INSIDE ALL THE NEWS

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In O ur 35th Ye ar Market junks Vision Group share price to 12.5c directors silent I likely Material decline in coMpany likely a goodwill iMpairMent charge will ophthalMologist partners likely to receive profitability in shortMediuM terM be reQuired if reMuneration increased substantial reMuneration increase nvestors have junked the share is profitable and accept about 20 adversely affected and the companys next annual general meeting, due to be price of ophthalmology practices ophthalmo

contents 04. national registration here but ... National accreditation for ten healthcare groups is now here, except for Western Australia, which will have to wait until October. 13. bionic eye here in 510 years An Australian consortium is confident of producing a bionic eye in five to ten years, but points out there are plenty of others working on one. 08. rx labs Moving jobs offshore Prescription laboratory operators Hoya Lens Australia and Eyebiz are both moving jobs offshore, with more tha

editorial The 700,000 attempted heist The whole episode of handing over the 700,000plus for establishment and running of the Optical Dispensing Education Trust of NSW smacks of incompetence andor sheer bloodymindedness on the part of the NSW health minister andor her staff. It has included a grab for 700,000plus described by a senior government employee as not a lot of money left over from the Optical Dispensers Licensing Boards activities funds raised from annual licensing fees for optical dis

4 LAUNCHED TODAY July 2010 www.insightnews.com.au InsIght Luxotticas Vision of the Future Artists impression of the concept store revolutionary concept store for Luxottica was launched today at 10.30 pm in Melbournes Hawthorn. A The store concept is based around the customeratthecentreofthestore experience, where every customer dictates and personalises their own shopping experience. Developed in Australia, the experiential store concept sets new standards for international retailing,

InsIght July 2010 www.insightnews.com.au NATIONAL REGISTRATION 5 WA has to wait until October state boards remain in power until then ptometrists and members of the other nine healthcare professions in Western Australia who were due to come under the National Registration and Accreditation Scheme that came into effect on 1 July will have to wait until 18 October as the enacting state legislation will not come into effect until then. The WA government has informed the Optometrists Registratio

6 July 2010 www.insightnews.com.au InsIght ABC1 Lateline anchor has her eyes tested for julEYE A BC1 Lateline anchor, Leigh Sales, had her eyes tested in support of julEYE the annual campaign organised by the Eye Foundation to raise the profile of eye health in Australia. This years julEYE campaign aims to encourage Australians to book in for an eye test during July. Ms Sales joins other celebrities who have signed up for eye tests this month including Underbelly actor, Salvatore Coco chil

InsIght July 2010 www.insightnews.com.au DISPENSING 7 NSW finally hands over cheque to dispensing trust short and late Minister tried to override NSW Dispensers Board over trust, contrary to assurances given to parliament and to the board A s Insight was going to press, the New South Wales Government had just handed over a cheque to a trustee company, the Optical Dispensing Education Fund of NSW Pty Ltd, which was established by the nowdefunct NSW Optical Dispensers Licensing Board to adm

8 Rx LABORATORIES July 2010 www.insightnews.com.au InsIght More prescriptionlaboratory jobs go overseas Eyebiz and Hoya Lens Technology and price demands brings necessary changes M ore than 100 prescriptionlaboratory jobs in Australia are going overseas to China and Thailand as the result of decisions by Essilors and Luxotticas 7030 per cent jointowned subsidiary Eyebiz to close down certain operations here and Hoya Lens Australias decision to do the same. Eightyone jobs are going at Eyeb

N ST 22 OW O 8 R OP ES EN SPECSAVERS, TICKING ALL THE FRANCHISE BOXES SPECSAVERS OR BUDGET EYEWEAR With Specsavers having generated such success in Australia in just two years, it is believed Luxotticas Budget Eyewear is now looking to take a leaf out of our book and franchise all their stores. The question is, do they really know what it takes to offer you the support you really need to build an optical business Key franchise features Joint Venture Franchise 26 years of commitment to buildi

10 July 2010 www.insightnews.com.au InsIght Saks on Eyes tolerated but many drugs have visual effects. Always check your drug references especially if new symptoms appear with new medications. Ask the right questions. In contact lenses we may also have refractive changes, one reason why competent surgeons will insist that contact lenses are discontinued prior to cataract or refractive surgery. In the old days PMMA caused significant oedemarelated Rx shifts. The cornea would rebound all over

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12 NATIONAL REGISTRATION July 2010 www.insightnews.com.au InsIght Up to 60,000 fines in NSW From page 4 The legislation also says A registered health practitioner must not knowingly or recklessly a claim to hold a type of registration or endorsement under this Law that the practitioner does not hold or hold himself or herself out as holding a type of registration or endorsement if the practitioner does not hold that type of registration or b claim to be qualified to hold a type of registrati

InsIght July 2010 www.insightnews.com.au CROCK LECTURE 13 Bionic Vision Australia aims for bionic eyes with two levels of acuity B Twenty eight other groups are also working towards a bionic eye There are at present three research groups working on optic nerve implants in Belgium, Japan and China, six working on cortical implants three in the US, and one each in Spain, Canada and Australia and 19 working on retinal implants six in the US, four in Japan, three in Germany, two in the United Ki

14 CROCK LECTURE electronics which need to be separated from the tissue. Core devices are an external vision processor, consisting of a camera and vision processing unit, image capture, stimulus encoding, wireless power and data transfer, as well as a behindtheear implant to receive power and data wirelessly. Critical factors for the implant design include the need to deliver sufficient power to stimulate enough electrodes to create useful vision establishing at what temperatures the implant wou

REASON 6

16 July 2010 www.insightnews.com.au InsIght UK colleges issue guidelines on referral of glaucoma suspects Up to practitioner to decide which procedures to include or exclude he College of Optometrists and The Royal College of Ophthalmologists in the United Kingdom have issued guidelines on referral of glaucoma suspects by community optometrists T patients should be referred on 1 or More of 5 grounds If practitioners find during the Eye Examination that a patient records an intraocular pres

InsIght July 2010 www.insightnews.com.au CONSULTING ROOM 17 Practitioners need 30 minutes for eye examination UK survey N 92 of 555 respondents say current 20minutes standard is inadequate practitioners need around 29 minutes to conduct a test Survey results also suggested that an additional 36 minutes was required each day to undertake essential nonPractitioners who are currently allocated 30 minutes or less for each examination felt they required more time regardless of experience. But tho

1 TAG Heuer opens worldclass boutique in Melbourne 2 Tennis glamour girl and previous Australian Open champion Maria Sharapova, along with Lord Mayor Robert Doyle officially opened TAG Heuers first Melbourne boutique at 330 Collins Street earlier this year. The flagship boutique was created as part of TAG Heuers retail expansion strategy in Australia. With 180 square metres of floor space it is the largest TAG Heuer boutique in the world. The Europeandesigned interior is one of only a few in th

20 RETAILING July 2010 www.insightnews.com.au InsIght Differentiation a key to survival fter a health fright, facing a possible end of lease for premises, and seeking a way to counteract big corporations, Dee Why, Sydney, optometrist Mark Wilson decided the best way to move forward was to differentiate between his practice clienteles and in effect split his practice into two. One half is in a small shopping mall in the northern beachside suburb of Dee Why, where it has been for eight years,

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22 FROM THE COURTS July 2010 www.insightnews.com.au InsIght 32 result for Optical Superstore and Specsavers in Federal Court Aggressive pricing promotion in television commercials mystery shoppers T wo retail optical heavyweights The Optical Superstore and Specsavers battled it out over six days in the Federal Court during June over a comparativeadvertising campaign, with a three to two result. The dispute centred on the content of two television advertisements produced for The Optical S

InsIght July 2010 www.insightnews.com.au FROM THE COURTS 23 Specsavers engaged in misleading and deceptive conduct Fed Court One claim by Luxottica accepted, two others rejected price is whats ticketed T no corrective advertising ordered section 52 of the trade practices act Section 52 of the Trade practices Act says a corporation shall not, in trade or commerce, engage in conduct that is misleading or deceptive or is likely to mislead or deceive. 480.00. That figure was said in the comme

24 DISPENSING July 2010 www.insightnews.com.au InsIght NSW Optical Dispensers Licensing Board hosts final dinner in Sydney A nostalgic affair, with some annoyance about the decision to deregulate he New South Wales Optical Dispensers Licensing Board hosted a final dinner on the South Steyne on 16 June to mark the end of its 47 years of service to the community and to optical dispensing. The board no longer exists, having been abolished at midnight on 30 June after the NSW government decided

26 SAVING SIGHT July 2010 www.insightnews.com.au InsIght Lions Clubs and BL partner to help conquer pediatric cataract Plan to utilise their resources to identify, fund and promote treatments T he Bausch Lomb Early Vision Institute and Lions Clubs International Foundation on 16 June unveiled a new global partnership aimed at conquering pediatric cataract, a critical cause of childhood vision loss and blindness. The partnership was unveiled at the official opening on 30 June of the Lions C

Invitation to Access Additional Visual Assessment Services Centre for Eye Health CFEH is a new referral facility providing an extensive range of stateoftheart eye imaging and visual assessment services in one location, and at no charge to patients or Medicare. Working in partnership with eyecare practitioners, the Centre aims to reduce economic barriers to accessing the best in eye imaging and assessment services add resource capacity at a time when demand for eye health services is mounting

28 From page 24 hed been taught much of optometry and had worked in operating theatres whilst serving in the Middle East. His application was rejected, largely due to Mr HJs lack of support. Mr HJ was what was irreverently known as a Dog and Goat optometrist because he did not hold TAFE or university qualifications. An unsavoury episode. Chairman Howarth commented that if one of them agreed with something, the other disagreed, which made board life very difficult. Eventually an additional board

30 EDUCATION July 2010 www.insightnews.com.au InsIght ODMA develops partnership with UNSW to enhance students retailing knowledge Designed to assist 4th and 5th year students develop retailing skills F or the past three years, the Optical Distributors and Manufacturers Association has been developing what it describes as a partnership with the School of Optometry and Vision Science at the University of New South Wales to enhance the optometry students education through ODMA members busines

A short time ago, in a galaxy not too far away, the economy was in a de your patients may not be feeling it. Alas, with Shamir SpectrumTM, there EyePoint Technology, available at a price that wont put your patien Freeform to build a new backsurface lens for even the most timid of something better for the money, you will not. Unwanted distortion disa Shamir Progressive Lenses

Shamir SpectrumTM On a budget SpectrumTM Progressive Latest FreeForm Design with patented Eyepoint Technology at a price lower than standard non freeform lenses TELEPHONE 1300 553 465 epression. And as much as we hear that things are picking up, many of es a new hope. SpectrumTM is a Freeform lens designed with patented nts in the poor house. You can bet Shamir is using the force behind budgets. Dont go to the Dark Side of vision. Choose SpectrumTM. Find sappears like an exploding Death Sta

34 July 2010 www.insightnews.com.au InsIght People the Flinders University of South Australia, and his Doctor of Medicine from Nagasaki University School of Medicine, Japan. I want the Queensland Eye Institute to become a centre of excellence for teaching, research and clinical care in the prevention and cure of eye diseases, Dr Radford said. Id like to see our role as not just within Brisbane, but also within remote communities and the broader Asia Pacific rim. I will be focussed on develop

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36 July 2010 www.insightnews.com.au InsIght WOMEN IN OPTICS Jane Bryce from NSW Guide Dogs were there any role models or mentors who influenced your career decisions As a teenager I always wanted to be able to work with people and related well to those with disabilities, so sought a career in this area, and OM was a great fit. The Guide Dogs NSWACT agency philosophy of helping people with vision impairment to achieve their OM goals and to maintain or regain independence, matched my own philo

InsIght July 2010 www.insightnews.com.au STEM CELLS 37 Collaboration to develop stemcell treatment for corneal impairment mericas International Stem Cell Corporation and Indias Sankara Nethralaya, on 14 June announced commencement of a collaboration to develop ISCOs CytoCor stem cellderived corneal tissue. The goal is to use CytoCor to treat corneal blindness and vision impairment. This is one more step in ISCOs stated plan of building its portfolio of therapeutic agents through strategic al

38 July 2010 www.insightnews.com.au InsIght Volunteers help kids with disabilities at sports day B ighearted businesspeople brought cheer to the lives of children with disabilities with a bagfull of soccer balls and a BBQ for a bakeoff at the Royal Institute for Deaf and Blind Children at North Rocks, in Sydneys northwest on 6 July. Volunteers from the Vodafone Hutchison Australia Foundation were in town to build on the success of a sports day for disabled children. The institutes Alice Bett

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Youre invited to the inaugural.......... 29 April 1 May 2011 Up to 50CPD CIBA Vision Gala Dinner at Dreamworld Coincides with SA, WA, TAS NZ School Holidays To register your interest and for an advanced copy of the program email marika optomsqld.com or telephone Marika, Bridget or Jamie at 61 7 3839 4411.

InsIght July 2010 www.insightnews.com.au LOGISTICS 41 Sunshades remodels warehouse to cater for 50 increase in capacity Aims to double turnover to 40 million in 3 years time S unshades has remodelled its warehouse in Sydney to cater for a 50percent increase in capacity, managing to do so without losing one days operation, using a series of logistics techniques nutted out by its staff. The centrepiece of the new layout is gravity fed CLS or Carton Live Storage systems, which offer many bene

42 COMMERCE July 2010 www.insightnews.com.au InsIght Italian industry attacks counterfeiters 5,000 frames and sunnies steamrolled First National AntiCounterfeiting Day held in Venice talian manufacturers, including ANFAO, the Italian Association of Optical Goods Manufacturers this month stepped up their attack on counterfeiters, with the First National AntiCounterfeiting Day being held in Venice on 7 July. The day was organised by Confindustria, with the support of the Ministry for Economic

InsIght July 2010 www.insightnews.com.au CATARACT 43 Heartattackprevention drugs linked to cataract UK study of 2m patients tatins, the mostwidelyprescribed drug to help prevent heart attacks, are linked to an increased risk of cataract, a study of more than 2 million people in the United Kingdom has found. The cholesterollowering drugs have gained popularity because of their relatively few side effects. However the results of the fiveyear study, published in the 20 May issue of the British

Stand out from the crowd Join adoa ADOA provides a united voice for optical dispensers dispensing opticians across Australia. ADOA has already established itself with governments both at the State and Federal level. Veteran Affairs, Vision Care and Standards Australia. ADOA has also been recognised by the various private health organisations and has been given due recognition by the optical industry. ADOA will continue to support, protect and develop professional standards but for the ADOA memb

InsIght July 2010 www.insightnews.com.au 45 On track to eliminate avoidable blindness in Australia by 2020 CEO 200 attend V2020 10th anniversary dinner in Canberra reportlaunched T continued governMent support needed he Parliamentary Friends Group for Eye Health and Vision 2020 the Right to Sight 10th Anniversary Gala Dinner was held on 23 June in the Great Hall at Parliament House in Canberra. The dinner was attended by 212 people, including federal MPs, advisers, government offici

46 SPORT July 2010 www.insightnews.com.au InsIght Lawn bowls for visionimpaired people n May 2005, Kay Butler attended a lawns bowls event for the disabled in Sydneys eastern suburbs. Kay decided that despite her vision impairment, she would set up a similar social sporting event in her local area on Sydneys northern beaches, explaining that she was excited to see how many people were playing bowls and how much fun everyone had. Kay rang all of the bowling clubs in her local area, and fortun

wave10 Western Australian Vision Education Workshops in the West 68 August 2010 ISPENSERS F D F CTICE STA PRA ries Lecture Se 010 ugust 2 Sunday 8 A ll new... ludes the a Inc cpd 36 For more info, contact the OAA WA office on 08 9321 2300, or go to www.optometrists.asn.au and click on the WAVE 2010 link

48 July 2010 www.insightnews.com.au InsIght Practice Dollars Effective Communication Conflict Management I n a previous article we described effective communication between a speaker and a listener. In this issue we touch on another form of communication Conflict Management. Conflict Management comprises several aspects of effective communication as it involves two or more individuals who are not necessarily seeking common ground or mutual agreement on the topic or situation at hand. of

50 FROM THE FAIRS July 2010 www.insightnews.com.au InsIght ODMA 2011 warns about misleading advertising I Total Package 85 2010 Moss Vale Open Friday 15th October, 2010 The Moss Vale Golf Club In Support of Dinner Only 40 n an email of 16 June to past Odmafair exhibitors the next event is now named ODMA 2011 headed Important notice for all past ODMA exhibitors, the organizers of the fair, Exhibition Management said This is to inform you that some organisations have been sending exhibi

InsIght July 2010 www.insightnews.com.au 51 OptomCPD offering points for nationalregistration compliance 2010 subscription of 595 for mandatory 40 points in total nline provider of continuing professional development, OptomCPD, is offering optometrists the opportunity to earn at least 40 CPD points in the 12 months to 30 November 2011, as required by the Optometry Board of Australia in order to maintain registration. Twelve points of the 40 must be earned from facetoface programs. The annual

52 July 2010 www.insightnews.com.au InsIght Business No clear victor in Carl Zeiss versus Signet Armorlite patent suit in US long running patent infringement lawsuit brought by Carl Zeiss Vision International and Carl Zeiss Vision against fellow lens manufacturer Signet Armorlite now owned by Essilor Group entered a new phase last month with the conclusion of a jury trial in the United States District Court from which neither company emerged as a clear victor, Vision Monday reports. The case

InsIght July 2010 www.insightnews.com.au 53 Business Lens companies respond to German anticartel agencys pricefixing claims Appeals to be launched 184 million fines are being withheld he five lens manufacturers that have been collectively fined 115 million A184 million by Germanys anticartel agency for participating in a pricefixing scheme have each responded to the agencys claims see initial report in June issue of Insight. The agency, the Bundeskartellamt BKA announced on 10 June that the

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InsIght July 2010 www.insightnews.com.au 55 Diary Dates 2010 july 14 APACRS 2010 Asia Pacific Association of Cataracts and Refractive Surgeons Cairns, Queensland www.apacrs.org WAVE West Australian Vision Education Contact Tony Martella Optometrists Association Australia WA Division PO Box 375, SUBIACO WA 6904 Ph 08 9321 2300 Fax 08 9321 2355 1217 9th Congress of the European Glaucoma Society Madrid, Spain www.eugs.org 303 EVER 2010 European Association for Vision and Eye Research Potoro

56 october 1820 International Optical Fair Tokyo IOFT Tokyo Big Sight, Japan 18F ShinjukuNomura Bldg., 1262 Nishishinjuku, Shinjukuku, Tokyo 1630570, JAPAN Contact Kenji Okabe Reed Exhibitions Japan Ltd T 813 3349 8508 F 813 3344 2411 E ioftengreedexpo.co.jp July 2010 www.insightnews.com.au InsIght 2528 The Phillipine Academy of Ophthalmology SMX Convention Centre SM mall of Asia Manila, Phillipines www.pao.org.phevents.php 1720 deceMber 36 8th International Symposium on Occulat Pharmacol

NZOWA PRESENTS Visionz 2010 910 October 2010 Skycity Conference Centre Auckland Education programme for optometrists and practice staff A full industry exhibition with broad range of optical suppliers represented Social networking opportunities For further information contact NZOWA on pacificprihug.co.nz

58 July 2010 www.insightnews.com.au InsIght julEYE Cocktail Party The Eye Foundation hosted a spectacular cocktail party at Kirribilli House on Thursday 1 July to launch julEYE. The awareness campaign is designed to encourage Australians to get their eyes tested this July. Kim McKay was the master of ceremonies for the evening. The event was a dazzling affair, with Canturi Jewellers generously donating a diamond pendant valued at over 10,000. Attendees included Kirk Pengilly, INXS band membe

InsIght July 2010 www.insightnews.com.au 59 julEYE Cocktail Party

60 July 2010 www.insightnews.com.au InsIght Bolles 30th Birthday Party On Thursday 17 June, Bolle Australia hosted what was arguably the party of the year with all of the important industry representatives attending. The guest list included generations of Bolle staff, VIP clients, sports celebrities and media contacts. Guests were flown in from as far as New Zealand to attend the special event night held at the exclusive Deck at the Prince in Melbournes trendy suburb of St Kilda. n

InsIght July 2010 www.insightnews.com.au 61 Bolles 30th Birthday Party

62 July 2010 www.insightnews.com.au InsIght MarketPlace JOIN THE SPECSAVERS TEAM OPTOMETRIST ROLES QUEENSLAND Gold Coast and NSW QLD Border Fulltime Optometrist Parttime Optometrist Phone 02 9955 6924 Email insightnewsbigpond.com positions vacant Absolutely Fantastic optomEtrY opportunity Regular LOCUM work for qualified Optometrists. Both full time and part time positions have become available in our growing company. We are able to tailor long term and short term arrangements to suit yo

InsIght July 2010 www.insightnews.com.au 63 Phone 02 9955 6924 Email insightnewsbigpond.com selfmotivated. We have a new retinal camera for you to explore. The position is for one weekday and a half day Saturday. Salary negotiable. Please call Stuart on 02 9419 8308 or 0402728850 or email infoartarmonvision. com.au MarketPlace I work well with others or alone. I can also, when required, pull a rabbit out of a hat. I look forward to hearing from you soon. Peta Hill Peta.hillthree.com.au 0423

PLUVIUS W elcome to the Wacky World of Deregulated Optical Dispensing in New South Wales What a mess it is by the time you are reading this there will be more yes more regulation of optical dispensing than before supposed deregulation, but optical dispensers will no longer be licensed because the Optical Dispensers Licensing Act and the Optical Dispensers Licensing Board will no longer exist, having respectively been repealed and abolished on 1 July. There has never been a convincing explanati

trial on 13 charges in the Queensland Supreme Court commencing in March this year, with the jury finding against him late last month. Jayant Patel may appeal, thats his right, but where are the moves to nail others who turned a blind eye to what was going on And what will they be charged with The answers there are none and most likely never will be any such moves they never will be charged. Thats justice for you. ederal opposition spokesman Peter Dutton described Honest John Howard being denied

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